When done well, webinars are a great way of building a rapport with a cold audience, warming them up, and establishing that you’re the deal before swooping in with the perfect solution to their problems.
This template will walk you through the process of creating a webinar that makes your audience feel heard.
How to Use this Document
The first and most important part of any webinar you create (or really any copy you craft) is getting clarity on who your audience is, what their struggles are, and how your offer solves them.
The first section of this document will walk you through a series of questions designed to tease those answers out of you. In step 2, you’ll distill the core ideas from the first step into bullets. And in step 3, you’ll plug in your answers to create your webinar script!