The Launch Planning Deck
A 4-step system to make planning your next (or first!) launch stress-free.
First-time launchers who want to do it right
Experienced launchers who are tired of things popping up mid-launch
Both small teams and solopreneurs
Course and membership launches
THE LAUNCH PLANNING DECK CONTAINS
- Strategy Mini-deck
- Elements Mini-deck
- Team Mini-deck
- Tasks Mini-deck
- Debrief Mini-deck
And a set of labels to categorize warm and cold traffic and audiences.
STEP 1: Use the Strategy mini-deck to brainstorm your launch.
STEP 2: Use the Elements mini-deck to break down your launch strategy into actual components
STEP 3: Using Step 2 as a guide, then use the Team and Tasks decks to assign individual tasks to your team members. (Pro tip: Take a picture of this and send it to your VA to set up in Asana/Trello)
STEP 4: Review the results of your launch with the Debrief mini-dec k
The Copywriter Deck
Based on The Scribesmith Conversion Trifecta™, a three-step system to guide your research process and dig out opportunities to improve conversion.
- New copywriters
- Copywriters looking to refine their research process
THE COPYWRITER DECK CONTAINS
(Including brand story arc and humour cards)
(including fears and audience motivation cards)
- Edge Mini-deck
- Copywriting Formulae Mini-deck