Strategic Copywriting Deck
Based on The Scribesmith Conversion Trifecta™, a three-step system to guide your research process and dig out opportunities to improve conversion.
PERFECT FOR:
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New copywriters
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Copywriters looking to refine their research process
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DIY-ers
THE DECK CONTAINS
- Personality Mini-deck (including brand story arc and humour cards)
- Data Mini-deck (including fears and audience motivation cards)
- Edge Mini-deck
- Copywriting Formulae Mini-deck
Plan & Prioritize
Use the cards as prompts and decide which elements your project needs
Map Project Flow
Get a big-picture view of how everything fits together
Divide & Conquer
Identify the tasks associated with each component and assign to your team
Brainstorm & Systemize
Explore new ideas, re-work existing ones and then create a system to tackle your projects