Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck
Strategic Copywriting Deck

Strategic Copywriting Deck

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Strategic Copywriting Deck

Based on The Scribesmith Conversion Trifecta™, a three-step system to guide your research process and dig out opportunities to improve conversion.

PERFECT FOR:

  • New copywriters

  • Copywriters looking to refine their research process

  • DIY-ers​ 

THE DECK CONTAINS

  • Personality Mini-deck (including brand story arc and humour cards)
  • Data Mini-deck (including fears and audience motivation cards)
  • Edge Mini-deck
  • Copywriting Formulae Mini-deck

Plan & Prioritize
Use the cards as prompts and decide which elements your project needs

Map Project Flow
Get a big-picture view of how everything fits together

Divide & Conquer
Identify the tasks associated with each component and assign to your team

Brainstorm & Systemize
Explore new ideas, re-work existing ones and then create a system to tackle your projects